Branding

Many factors go into the process of branding your company and products. There could be a specific look and feel your team is trying to achieve, or perhaps you prefer research and testing done by an external audience to be the primary influence on the brand you ultimately choose. Whatever method you choose, your brand is the personality of your company, product or service.

As defined by Merriam Associates, a brand has many elements:

  • Name: The word or words used to identify the company, product, service, concept
  • Logo: The visual trademark that identifies the brand
  • Tagline or Catchphrase: “The Quicker Picker Upper” is associated with Bounty; “Can you hear me now” is an important part of the Verizon brand.
  • Shapes: The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
  • Graphics: The dynamic ribbon is also a trademarked part of Coca-Cola’s brand.
  • Color: Owens-Corning is the only brand of fiberglass insulation that can be pink.
  • Sounds: A unique tune or set of notes can “denote” a brand: NBC’s chimes are one of the most famous examples.
  • Movement: Lamborghini has trademarked the upward motion of its car doors.
  • Smells: Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
  • Taste: KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.

Our creative team will help you define all elements of your brand. At BTS we have developed over 1200 logo concepts and many more thousands of business cards, flyers, brochures, training manuals, catalogs, packaging and labels. We also create every online type of project imaginable. With over 3000 websites designed and coded by our team over the past 11 years, we know we are experts. We create and manage social media campaigns and online advertising campaigns for our clients. All work is currently done in the U.S.A by our own team, to us, that is a big deal. We can take your company through the creative st

We are your best choice no matter where you are in the United States. Contact us today to get started.

1. Merriam Associates